A Little About Me..

Hi, I’m Tanya Sturges, The Female Career Confidence Coach. Keep reading to learn a little bit more about me.

✔️ I’m a fully qualified coach, which means I have undertaken training, experience and a period of assessment, in order to equip me to do the work I do.

✔️ I’ve studied psychology at degree level, giving me an understanding of the theory of how the mind works – which means I know my stuff!

✔️ Prior to coaching, I worked in HR, recruitment and leadership roles.

✔️ I have a wealth of experience in coaching, including career coaching; life coaching; mindset coaching; performance coaching; leadership and executive coaching; and I now specialise in career confidence coaching for women.

✔️ Having conquered my own mental health battles, I am passionate about mental health and emotional wellbeing.

Some interesting facts: –

✔️ I’m from Scotland originally, but currently live in Manchester, England with my cat Gizmo. He is named after the gremlin because if he eats too much late at night he goes crazy!

✔️ I’m 41…nearly 42 but believe age is just a number.

✔️ I love pizza, cake and chocolate…basically all the good foods!

✔️ I’m an introvert, but strongly believe introverts can be confident – I am evidence of that!

“When I started my journey to become a coach, I told myself if I could make a difference to the life of just one person it would be worth it. Four years later and I’m changing lives daily.

It’s the most rewarding career and I truly love what I do!”

Tanya Sturges, The Female Career Confidence Coach

Why Choose Me As Your Coach

My client’s tell me they choose me because I’m relatable. I don’t pretend to be perfect because I’m not – nobody is.

I teach my client’s that all emotions are valid, and that ups and downs are a normal part of life. I’ve been there, and I’ve come through the other side. I get it and I understand.

I’m not a ‘woo woo’ type of coach either. My coaching style is supportive and collaborative, but most of all it is solution-focused and action-orientated. We don’t just talk about stuff (although there is quite a lot of talking), I help you find solutions, take action and move forward.

Just some of the words/phrases client’s have used to describe me are: honest, down-to-earth, easy to open up to, an excellent listener, sensitive, friendly, warm, encouraging, kind, knowledgable, authentic, supportive, calm, professional and inspirational.


A Little About My Coaching Techniques…

As a qualified coach I have a toolkit of resources that I call upon within my coaching sessions. The exact tools I use with each client vary depending on the issues brought up by the client and where our conversations take us during our sessions but typically I will use a 50/50 blend of conversational-based coaching (talking about stuff) and structured-based coaching (taking action and finding solutions).

All the tools I have in my toolkit are based on psychological theory. Here is an example of some of the psychological theories:

Person-centred therapy: This assumes that the client is not broken, but instead they are not living effectively in their life in some way. The aim of this approach is self-growth, self-actualisation and helping clients reach their potential. I use person-centred therapy to help clients create a picture and plan a journey of how they can get from where they are now to where they want to be. This theory is based on the assumption that the client knows the answer and that they have a choice. It’s a form of conversational-based coaching to help the client find clarity and focus and to identify their own solutions.

Narrative coaching: Narrative coaching is based on narrative psychology. It looks at the stories clients are telling themselves and what they believe to be true about themselves and the world around them. Perceptual positioning is a technique within narrative coaching which I use to help clients look at events and their beliefs from a different perspective. The overarching aim of this technique is to help clients revisit, reshape and redefine the narrative they tell themselves so that their paradigm (view of themselves and the world around them) can change. In practice, this can be used to change a clients view that they ‘are not good enough’, or ‘are a failure’, by helping them to look at the situation differently and from another perspective.

Cognitive behavioural coaching: Cognitive behavioural coaching is based on cognitive behavioural therapy and looks at how we think, feel and act. It’s based on the premise that we have control over what we think and that if we change what we think, we can in turn change how we feel and how we act.

Transactional analysis (more commonly known as TA): TA explores a client’s relationships with others and their emotional response, communication and behaviour. It looks at why we behave the way we do and how we can change the way we behave (For example, how we can change our emotional response, communication style and behaviour to be more confident holding difficult conversations or presenting in public). 


My Professional Bio

I trained as a transformational coach with the Animas Centre for Coaching, the world’s leading school of Transformational Coaching, accredited by the globally recognised International Coach Federation (ICF).

In 2019 I partnered with a company called YB12 Coach, part of Life in Balance Careers Ltd. YB12 Coach is one of the biggest providers of coaching and training services in Australia and they have created a wealth of psychology-led, presentations, training courses, workshops and personal development programmes. As an authorised YB12 Coach and Life in Balance Careers, Performance Consultant, I am authorised to delivery their programmes to my clients.

I have the necessary professional indemnity and employers liability insurance.


Contact Me

If you’re thinking about working with me, get in touch and we can discuss your requirements and the best solution for you.

I know how daunting it can be reaching out to a coach for the first time, but honestly I’m really nice! I don’t do pushy sales calls!

I want to make it as easy as possible for you to have all your questions answered so you can make an informed decision about working with me – after all coaching only works if you’re committed to it and invested in it.

You can: –

✔️ Email me at hello@tanyasturges.co.uk

✔️ Complete the contact form at the bottom of this page

✔️ Text or WhatsApp me on, +44 (0)7915 674 258

✔️ Message me on LinkedIn (my second home)

✔️ Or ask me using any of the above methods to schedule a no obligation Q&A telephone or Zoom call

Whatever your query I’ll endeavour to respond to you within 24 hours.


Contact Form

Whatever your query fill in the contact form below and I’ll get back to you via the email address provided within 24 hours.